My design journey began with Photoshop CS2 and SwishMax, and what started as a high school hobby has become the foundation of my professional career.
I was born in Banja Luka, Bosnia & Herzegovina. Grew up constantly moving, exploring and trying new things. Karate was one of the first. Seven years of discipline, hard work and quite a few gold medals in international kumite championships. Then came breakdancing. I was hooked. Between 2008 and 2013 I hitchhiked over 12,000 kilometres across Europe, just to get to competitions and learn from people who inspired me.
That mix of structure and chaos (karate and breakdance) shaped the way I think and work. Focused and disciplined but flexible. Intentional, but not afraid to take creative risks.
In 2014, I moved to Zagreb, Croatia. These days I'm more of a family guy than a backpacking dancer. I split my energy between building smart digital products, going to the gym, hanging out in nature and occasionally losing to my kids in Beat Saber. It's a different kind of balance, but it works.
That mindset followed me into my work. Designing national ID systems, fintech tools, sport apps, or even e-commerce platforms. Over the years, I have designed for web, mobile (iOS, Android, Jio, KaiOS), wearables, custom Linux systems and gaming consoles.
Some of my proudest career moments so far:
• Designed and launched the complete solution for Certilia, Croatia's official smart ID platform. A government-backed system providing digital identity and qualified electronic signatures, now used nationwide.
• Led the redesign and improvements of Sofascore's Cricket experience, turning it into one of the most praised live score apps among cricket fans worldwide.
• Designed and delivered the full mobile app and management system project for bazzar.hr, one of the biggest e-commerce platforms in Croatia.
• Currently collaborating with Mastercard's global product teams, helping ship some of the fastest and highest-quality experiences in the industry used daily by millions.
• Course instructor at Uxcel. My Accessibility course has taught more than 23,000 students and holds a 4.8 rating.
• Speaker at events hosted by Google, ADPList, Uxcel and others. Sharing insights on design, accessibility, product thinking and AI.
