Projects
In short
About Me
I was born in Banja Luka, Bosnia & Herzegovina. Grew up constantly moving, exploring and trying new things. Karate was one of the first. Seven years of discipline, hard work and quite a few gold medals in international kumite championships. Then came breakdancing. I was hooked. Between 2008 and 2013 I hitchhiked over 12,000 kilometres across Europe, just to get to competitions and learn from people who inspired me.
That mix of structure and chaos (karate and breakdance) shaped the way I think and work. Focused and disciplined but flexible. Intentional, but not afraid to take creative risks.
In 2014, I moved to Zagreb, Croatia. These days I'm more of a family guy than a backpacking dancer. I split my energy between building smart digital products, going to the gym, hanging out in nature and occasionally losing to my kids in Beat Saber. It's a different kind of balance, but it works.
That mindset followed me into my work. Designing national ID systems, fintech tools, sport apps, or even e-commerce platforms. Over the years, I have designed for web, mobile (iOS, Android, Jio, KaiOS), wearables, custom Linux systems and gaming consoles.
What I do
Expertise
Product Design
End-to-end design of complex products: digital identity, payments, e-commerce and live sports data, on web, mobile, wearables and custom platforms. I take a product from research to launch and stay with it until it works for the people using it.
My work is used by millions of people across many countries and languages.
Mobile and web
Complex systems
Prototyping
Design Leadership
I lead design teams and work as the design voice next to product, engineering and business leadership, including regulated products where legal and compliance sit at the same table.
I own the design direction, the priorities and the trade-offs, and I write decisions down so teams can move quickly.
Design leadership
Regulated products
Roadmaps
Team Development
I build the conditions for designers to do their best work: clear standards, honest feedback and ownership of real problems.
I also mentor designers and product leads one to one and run workshops on UX, accessibility and product thinking. More than 23,000 designers have taken my accessibility course.
1:1 mentoring
Workshops
Accessibility
Product Strategy
I connect research, product and business goals into one direction. Before anything is designed, I make sure the team knows who it's for, what problem it solves and how we'll know it worked.
It keeps teams building the right thing, and it gives leadership a clear reason to commit.
Discovery
User research
Product strategy
Ways to
Work Together
Project Engagements
Fixed scope, clear end date. Examples: a UX audit with a prioritized fix list, a validated prototype, a redesigned flow shipped with your team.
Typical focus areas
Designing a product or a flow end to end
Testing an idea with a prototype before you build it
UX audits with a fix list your team can ship
Back offices and other complex, data-heavy tools
Strategic Advisory
A standing line to someone who has made these calls before. For leaders carrying high-stakes product decisions and long-term direction.
Typical focus areas
Deciding what to build next, and what to leave out
Setting up how your team makes and writes down design decisions
Planning research that answers the question you actually have
A second opinion before a big product call
Mentoring and Workshops
For designers and product teams who want to grow, from a first lead role to running a whole team.
Typical focus areas
One to one mentoring for designers and product people
Coaching a design team through a hard project
Workshops on UX, accessibility and product thinking
Moving from senior designer into a lead role
FAQ
Have Any Questions?
Before reaching out you can always check some of the questions I often receive.
1
How do you typically work with organizations and teams?
Three ways: defined-scope projects, ongoing advisory, or embedded with your in-house team. We pick the model once I understand the problem.
2
How do you approach product strategy and design decisions?
I start with how people actually behave, then test that against what the technology allows and what the business needs. Big problems get broken into decisions we can validate one at a time.
3
How are engagements structured?
Around outcomes rather than packages. We agree what done looks like, then scope the work to reach it. Terms come after a first call.
4
What does a typical project lifecycle look like?
Discovery first, then alignment on what we are building, then design, validation and delivery. The timeline depends on scope and decision speed; you get a realistic one after discovery.
5
Do you work directly with product, engineering, and leadership teams?
Yes. Design decisions only hold up when product, engineering and leadership agree on them, so I work with all three from the start.
6
Do you provide support after delivery?
Yes. Most projects continue as advisory: I stay available for the decisions that come after launch.
7
Do you mentor designers and product teams?
Yes. I mentor designers and product teams in product thinking, systems design and pattern recognition. My Uxcel accessibility course has taught more than 23,000 students.
8
Are you available for new collaborations?
I take on a few engagements at a time. Write to me either way: if I cannot take this one on, I will recommend someone I trust.
9
How do you handle confidentiality and conflicts of interest?
I follow your confidentiality requirements and flag any conflict of interest before we start. The case studies on this site are password-protected for the same reason.
